The Complete Guide to VTEX: Overview, Product Details, Pricing & Reviews

Aws Alnabulsi
April 26, 2023
10 min to read
VTEX Ecommerce Platform Guide

Imagine having an ecommerce platform that offers the flexibility to customize your online store and meet your specific requirements. The VTEX platform is a cloud-based software that provides businesses of all sizes with a complete solution to manage their online operations in the most efficient way for them.

From catalog and inventory management to payment processing and customer relationship management, the VTEX marketplace has got you covered.

But why stop there?

Coretava takes it a step further with seamless VTEX integrations to provide ecommerce businesses with innovative solutions that optimize their online operations.

Whether it's improving marketing and sales strategies or enhancing personalization and customer loyalty processes, Coretava's products are designed to help businesses grow and scale quickly.

Table of Content

  • What Is VTEX?
  • How Does VTEX Work?
  • How Much Does VTEX Cost?
  • What Are the VTEX Pros and Cons?
  • What Do Customers Say About VTEX ?
  • What Are the Top VTEX Alternatives?
  • Is VTEX the Best Ecommerce Platform in 2023?

What Is VTEX?

What Is VTEX?

VTEX is an ecommerce platform offering an all-inclusive solution for companies of all sizes to manage their online activities. Founded in 1999 in Brazil, VTEX now includes offices across the globe, including in the US, the UK, Europe, and South America.

The VTEX ecommerce platform offers a cutting-edge strategy for online retail and tailor online storefronts to meet their unique requirements because of the platform's modular nature.

Innovative VTEX capabilities like integrated payment processing and real-time inventory management make it incredibly simple and secure for customers to shop online.

In recent years, VTEX has received several accolades for its achievements in the ecommerce industry.

For instance, Gartner named VTEX a Visionary in the Magic Quadrant for Digital Commerce, citing its strong capabilities in B2C and B2B digital commerce in 2020 to 2022.

Additionally, VTEX has been recognized as a leader in the Forrester Wave report for B2C and B2B commerce suites in Latin America.

What Does VTEX Do?

What Does VTEX Do?

VTEX is a cloud-based ecommerce platform that provides businesses with a complete solution to manage their online operations.

Here are some of the main functions and capabilities of VTEX platform for ecommerce businesses:

1. Online store management

VTEX offers a powerful platform to manage your online store, including features like product catalog management, order management, and content management.

2. Advanced integrations

VTEX integrates with a wide range of third-party applications and services, such as payment gateways, shipping providers, and marketing tools. In this way, you can manage all aspects of your online operations in one place, including ecommerce fulfillment.

3. Customizable design

Ecommerce entrepreneurs can choose from a range of customizable VTEX software, templates, and design tools to create a unique and engaging online store that reflects their brand.

4. Real-time inventory management

Ecommerce websites can monitor stock levels and avoid stockouts with VTEX’s real-time inventory and management capabilities.

5. Multichannel selling

You can easily sell your products across multiple channels, including VTEX commerce marketplaces and social media platforms.

6. Analytics and reporting

Online stores can track sales performance, identify trends, and make data-driven decisions to optimize their operations with VTEX.

What Is VTEX Used For?

VTEX is a versatile ecommerce platform that can be used by different types of ecommerce businesses, including:

1. Retail

VTEX is ideal for retail businesses of all sizes, providing a powerful platform to manage online operations and grow sales.

2. Dropshipping

Dropshippers can use VTEX to manage their online store, handle orders, and manage supplier relationships.

3. B2B

VTEX offers advanced B2B ecommerce features that are specifically designed to meet the unique needs of B2B businesses, including pricing and order management capabilities.

4. Marketplace

Businesses can create and manage their own online marketplace with VTEX and bring together multiple sellers.

5. International ecommerce

VTEX supports multiple languages and currencies, making it ideal for businesses looking to expand into international markets.

How Does VTEX Work?

VTEX is an ecommerce platform with a variety of tools and capabilities to manage all aspects of selling products or services online. It integrates with a number of third-party programs and services to give businesses a smooth internet selling experience and customers a seamless online purchasing experience.

But how does VTEX work in specific? And how do you launch a store on this ecommerce platform?

How to Start a VTEX Store

How to Start a VTEX Store

Here are the steps to start a VTEX store:

  • Choose a VTEX plan.

Choose among the available VTEX plans that best suits your business needs and budget.

  • Set up your online store.

Use VTEX's intuitive interface to set up your online store, including product catalog management, order management, and content management.

  • Customize your store.

Make use of the VTEX design tools and customizable templates to create a unique and engaging online store that reflects your brand and message.

  • Decide on your payment, shipping, and tax options.

To guarantee a seamless and easy-to-use buying experience for customers, configure your store's settings, including payment options, shipping options, and tax settings.

  • Open your shop.

You're ready to launch and begin selling online once you've set up your store. Meanwhile, work on your ecommerce marketing strategy to start driving traffic to it right away.

How Coretava Integrates with VTEX

Coretava is an AI-driven 360 retail platform that offers various solutions to help businesses grow their online presence and expand their sales. It integrates seamlessly with VTEX, one of the leading ecommerce platforms, to provide VTEX stores with advanced tools and features to boost their performance and growth.

Coretava Integration with VTEX

  • Core Omnichannel: VTEX stores can use Core Omnichannel to provide a consistent and personalized customer experience across all channels and manage their inventory and orders more efficiently.
  • Core Personalization: Ecommerce websites hosted on VTEX can use AI and machine learning to analyze customer behavior and preferences and deliver ecommerce personalized recommendations, offers, and content to increase customer engagement and loyalty.
  • Core Marketing: Features such as email marketing, SMS marketing, pop ups, and social media marketing can help VTEX stores reach their target audience more effectively and increase their ROI.
  • Core Teams: Core Teams is a collaborative platform that helps VTEX stores boost employee engagement and team collaboration through training tools, challenges, and rewards options.
  • Core Loyalty: Ecommerce businesses can use Core Loyalty to incentivize repeat purchases and customer loyalty through various rewards and benefits for higher engagement.

Sign up for a free demo with our experts to learn more about how Coretava can help your VTEX business grow and expand.

How Much Does VTEX Cost?

VTEX has a revenue-sharing pricing model, which means that the platform's usage fees are based on a portion of the profits your business generates. The beginning monthly cost of a VTEX plan is $250 plus a 3% revenue-sharing fee, making it a reasonably priced choice for small- and medium-sized enterprises.

There is no free trial or free plan available from VTEX. They do, however, provide a preview of their platform so that companies can examine the features and functionalities prior to signing up for a subscription.

There is a specialized VTEX pricing for larger businesses based on their unique requirements and income level. For large businesses, the revenue-sharing price might be as low as 0.5% of generated revenue, making it more cost-effective.

What Are the VTEX Pros and Cons?

VTEX Pros and Cons

VTEX offers a range of features and functionalities for businesses of all sizes. As any other ecommerce platform, it comes with its pros and cons:


The main advantages of using VTEX over other ecommerce platforms include:

  • Advanced features

VTEX offers a wide range of advanced features, including omnichannel capabilities, personalization, marketing, loyalty programs, and more.

  • Customizable interface

VTEX is highly customizable and allows businesses to tailor the platform to their specific needs and requirements.

  • Scalable platform

The platform is suitable for businesses of all sizes, from small startups to large enterprises, and can accommodate growth as the business expands.

  • Positive reviews

VTEX has received many positive reviews from customers, praising its features, ease of use, and customer support.

  • Competitive pricing

It offers competitive pricing, with a revenue-sharing model that can be customized for different business sizes and needs.


Meanwhile, some drawbacks to keep in mind include:

  • Limited integrations

While VTEX offers many advanced features, it may not integrate with all third-party software or services that businesses may need.

  • Limited theme options

The selection of themes on VTEX may be limited compared to other ecommerce platforms, which can make it challenging to find a unique and personalized design.

  • Complexity

VTEX can be complex to set up and use, which may be overwhelming for small businesses or those without technical expertise.

The pros of VTEX exceed the cons with a wide range of advanced features and functionalities. While there are some limitations and challenges, these can be overcome with proper planning and support.

What Do Customers Say About VTEX?

G2 and Gartner have numerous VTEX reviews with generally positive ratings from users.

G2 gave a rating of 4.2 out of 5 stars, with praises on VTEX's advanced features, omnichannel capabilities, and customization options. However, some customers noted challenges with the setup process and a learning curve for new users.

On Gartner, VTEX has an overall rating of 4.6 out of 5 stars, with highlights on its scalability, ease of use, and flexible pricing options. The platform's strong customer support and positive impact on their business are also highly noted.

Overall, the VTEX commerce platform receives positive reviews from both G2 and Gartner, with users generally satisfied with its advanced features, scalability, and customer support.

What Are the Top VTEX Alternatives?

While VTEX is a popular ecommerce platform, there are several alternatives that businesses can consider based on their specific needs and requirements.

Here are some of the top VTEX competitors and what they are best for:

  • Shopify: Best competitor of VTEX for small to mid-sized businesses

Shopify offers a range of plans with affordable pricing and a user-friendly interface, making it an attractive option for businesses looking to set up an online store quickly and easily.

Choosing between VTEX vs Shopify depends on various factors surrounding your business.

When considering the pros and cons of Shopify vs VTEX, make informed decisions that meet your business needs and preferences.

  • Magento: Best VTEX alternative for large enterprises with advanced needs.

Magento, on the other hand, is a good alternative to VTEX for large enterprises that require a highly customizable platform with advanced features and functionalities. Magento's open-source architecture allows for extensive customization and flexibility, making it a popular choice for businesses with complex needs.

  • WooCommerce:Best VTEX competitor for WordPress users

WooCommerce is a popular and affordable ecommerce solution that can be easily integrated into their existing Wordpress website.

  • SAP: Best VTEX alternative for enterprise-level businesses with a focus on B2B ecommerce

SAP Commerce Cloud offers a range of features and functionalities designed specifically for businesses selling to other businesses.

  • Salesforce: Best VTEX competitor for all-in-one ecommerce, marketing, and customer management

Salesforce Commerce Cloud integrates with the company's broader suite of products, making it a good choice for businesses already using Salesforce for other purposes.

  • Nuvemshop: Best VTEX alternative for scalable Latin American businesses with local payment and logistics needs.

Nuvemshop offers a range of features designed specifically for businesses operating in Latin America, making it a popular choice in the region.

  • Zid: Best VTEX competitor for Middle Eastern businesses with advanced Arabic language support and local payment needs

Zid offers a range of features and functionalities designed particularly for businesses operating in the Middle East, making it an attractive option for those with complex localization needs.

Is VTEX the Best Ecommerce Platform in 2023?

VTEX is particularly well-suited for businesses looking for a customizable platform with advanced features and a strong focus on customer experience.

While VTEX may not be the best fit for every business, its flexible pricing options and omnichannel capabilities make it an attractive option for small and large enterprises alike.

Meanwhile, Coretava offers seamless integration with VTEX to help businesses enhance the customer experience, boost marketing efforts, introduce personalization, and launch loyalty programs with its suite of products: Core Omnichannel, Core Personalization, Core Marketing, Core Teams, and Core Loyalty.

Partner with Coretava to help your VTEX business thrive in the competitive online marketplace.

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Daniela Andreevska

Daniela has 6 years of experience in digital marketing for ecommerce businesses.

Aws Alnabulsi

Aws is the Co-Founder of Coretava, a complete retail ecommerce growth platform. He has 6+ years of experience in managing and growing ecommerce businesses.

Carlos Guerberoff

Head de Parcerias na Coretava. Especialista em desenvolver e fortalecer relacionamentos estratégicos. Orientado para resultados e apaixonado por construir conexões duradouras.

Henrique Letoldo

Head of Sales na Coretava. Com vasta experiência em liderança de equipes comerciais, busca constantemente impulsionar o crescimento e maximizar resultados. Apaixonado por inovação e estratégias de vendas eficazes.

Aws Alnabulsi

CEO e fundador da Coretava. Visionário e empreendedor apaixonado, lidera a equipe com visão estratégica e inovação, buscando transformar o varejo através de soluções tecnológicas.

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